In Ventura County, there were 488 alcohol-involved collisions with 644 victims injured and 24 deaths in one year alone.
In response, a collaboration -- that includes our cities, county, police, non-profit organizations, volunteers, businesses and others -- have taken action to reduce alcohol related problems, including injuries, fatal crashes, fights, and other disturbances.
The Be the DD and Win campaign is part of this effort, acknowledging Designated Drivers in Ventura and Thousand Oaks. It’s taken hold of the bar scene in an incredible way. The campaign includes the popular Prize Posse, a group of fun and exciting young people who take to the streets to reward Designated Drivers with prizes and swag, all the while delivering the message that it is cool to Be the DD.
The numbers don’t lie
- 11 downtown Ventura retail establishments participating … and counting
- 3 Thousand Oaks retail establishments participating … and counting
- More than 93 sellers/servers promoting the Be the DD and Win campaign
- 229 Facebook users like Be the DD and Win page so far
- 780+ non-drinking Designated Drivers wrist-banded
- 71+ prizes won
- And most importantly ... more than 1,950 patrons transported home safely by Designated Drivers
Upcoming dates and participating nightspots • Our generous sponsors
This project is collaboration of Project SAFER, Ventura Police Department, Thousand Oaks Police Department, Straight Up Ventura County, and Ventura County Behavioral Health Alcohol & Drug Programs.
