Be the DD and Win! is a designated driver program launched in 2011 and it’s taken hold of the downtown Ventura bar scene in an incredible way. The campaign includes the popular Prize Posse, a group of fun and exciting young people who take to the streets to reward Designated Drivers with prizes and swag, all the while delivering the message that it is cool to Be the DD.
This project is collaboration of Project SAFER, Ventura Police Department, Straight Up Ventura County, and Ventura County Behavioral Health Alcohol & Drug Programs.
